Graphic & Signage

Seamless integrated signage is the key to optimizing flows on ships. Be it directions for the restaurant, announcement of yoga-classes or a trip up a river on a smaller raft, signage is of outmost importance in enabling the very best guest experience on any ship, big or small. It is that indispensable interface that guides passenger from the very moment they step out of their cabin in the morning, showing them the right direction forward by the pattern in the carpet. Always at hand, but never intruding, signage is an art form in itself. ‘The signage will be there when you need it, but you hardly see it when you don’t need it.’ says Carl Lesvoix, Partner / Graphic & Signage Director at TDoS. ‘Analogue combined with digital dynamic solutions let you know that there happens to be a long queue: why not stay a while at the sun deck, have drink in the bar, or browse the latest offers in the shop?’ Signage is crucial for the guest experience, as well as for the business, brand, and security. By highlighting essential and downplaying additional information, a graphic remake can be kept to a minimum while refurbishing ships. TDoS has devised graphic design since the ‘60s, and are well versed in what has worked in the past as well as all novelties like AR and AI. Among our customers we serve Disney Cruise Line, Ritz Carlton Yacht Collection, Princess Cruises, Regent Seven Seas Cruises, Oceania Cruises, and many others with smart signage that is always at hand but never intruding.